Is PPC really a Result-oriented strategy?
Pay-per-click which also refers to cost-per-click (CPC) is a paid but truly result-oriented strategy rather than
attempting to earn organic traffic by following a particular algorithm of a certain platform. Here, the advertisers pay for
each click they get for their ads through an online channel. It may be search engines such as Google, Bing, Yahoo or social
media platforms such as Facebook, Youtube, Instagram..etc.
No matter how revolutionarily your website is furnished, if you don't get any visitors, your site won't have any engagements. So it is crucial to get traffic
and for that, PPC would be more beneficial.So when the visitors see and click to a certain content related with our niche, they will be directed to our website,
application or store to be engaged in a valuable customer action.
Accordingly, the search engines are considered as well-known host platforms because they show up the ads related to what the users are searching for in the
search bar. So it would be truly related and targeted to the user. On the other hand, since they have all your basic data, such as location, keywords, interests,
age , gender, language, and even the device you're using, they can personalize the related ads to the user to be efficient and effective.
If you go for Google ads or Microsoft ads, you would have to go through a Real-Time Bidding to advertise your ads on search results. This happens in a private automated auction process using real-time data.
PPC Keyword Research
As much as the keyword research for a PPC campaign is time consuming and complex, it is vital to a PPC campaign. So you have to truly get into the mindset of
your target audience and take out their keywords vocabulary they often use. Basically, your whole PPC campaign would be built around the core pillars called
‘keywords you research’. All of your impressions, clicks and conversions rely on this.
How many times do you need to do the Keyword Research?
Do you think one-time keyword research would do all you need for your PPC campaign? Indeed not, but why? Simply, Everything changes, so how can the keywords not?
While the market trends, social media behaviors and all other community engagements are changed nor keywords would stay stable. The more relevant, updated and trendy
your keywords are, the more probability to win the RTB (Real-time Bid) and then the impressions and conversions. Each and every successful advertiser does not forget
to do regular keyword research to grow and refine their keyword list.
What is Negative Keyword Research?
Do you need to research the negative Keywords as well? Yes, of course, regularly. Negative keywords would help your ads to prevent from appearing
for irrelevant search queries. Showing your ads for irrelevant search queries might cause you negatively in two ways majorly.
1. Reduce the Click-through-rate (CTR)
2. Since this is irrelevant for what is actually searched, this might not be a conversion for sure. But it costs for the click.